WE LIVE & BREATHE EDUCATION
Built on education experience.
Powered by marketing expertise.
School Presence is an education marketing agency partnering with schools across Australia to build visibility, strengthen their brand and connect with prospective families.
School Presence was founded by former teacher Tserlin Hetherton with a clear understanding of how schools work, how busy leadership teams are and how difficult it can be to communicate everything a school offers.
Today, our team brings together strategy, design, photography, video and school storytelling. We work alongside principals and leadership teams to turn complex school information into clear, engaging marketing that families can understand and trust.
Your marketing partner.
Every school is different. Its students, community, challenges and enrolment goals are different too. We take the time to understand the school before recommending the strategy or creative response.
That means practical advice, honest feedback and marketing designed around your school, not a recycled formula.
What guides our work.
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Strategy before activity
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Authentic stories over generic claims
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Parents at the centre of the journey
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Professional creative work with a clear purpose
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A collaborative process that respects the realities of school life
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Long-term partnerships, not one-off transactions
MEET THE TEAM
The people behind your school's presence.
Tserlin - Founder & Education Marketing Specialist
With years of experience across education and marketing, Tserlin leads School Presence with a deep understanding of schools and the families they serve. She loves helping schools uncover what makes them special and telling their stories with clarity, warmth and purpose.
Stacey - Education Marketing Specialist
Stacey creates school websites and engaging content that brings each school’s story to life. Her exceptional attention to detail ensures every project is polished, purposeful and carefully tailored to the school.
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Mark - Photographer & Videographer
Mark is an experienced photographer and videographer who captures the people, learning and moments that bring each school’s story to life. His relaxed, easygoing nature helps students and staff feel comfortable, resulting in the stunning, authentic imagery School Presence is known for.
Jess - Content Creator
Jess is our experienced content creator and all-round word wizard, responsible for helping our schools communicate clearly and confidently. She manages school social media accounts and creates engaging content that keeps communities informed, connected and proud.
Tahlia - Graphic Designer
Tahlia is our experienced graphic designer, creating distinctive designs that capture the personality and identity of each school. From enrolment campaigns to publications, signage and merchandise, she ensures every design is professional, meaningful and made to stand out.
Alex - SEO Specialist
Alex leads our SEO work, helping schools improve their online visibility and be found more easily by prospective families. He combines search insight with practical optimisation to ensure school websites reach the right audience.
Kate - Merchandise Specialist
Kate leads our merchandise service, helping schools build brand awareness and strengthen their presence within the local community. She works with schools to create practical, memorable and brand-aligned merchandise that students, staff and families are proud to use and wear.