Map the Parent Journey:How Families Find and Choose a School

School: Our Lady of the Assumption Primary School Cheltenham

Parents don’t just wake up one day and enrol their child - it’s a journey.

Understanding that journey helps you:

• Meet them at every step

• Build trust early

• Move them from enquiry to enrolment

We’ve created a simple tool to help you map it out.

Download our free Parent Journey Mapping Template and start seeing your school through a parent's eyes.

Download the Parent Journey Mapping Template