top of page
  • Writer's pictureSchool Presence

Marketing Your School: a Masterclass for Principals

Date: Thursday 10th August 2023

Time: 9 am - 2:45 pm

Location: True South 298 Beach Road Black Rock 3193

Cost: $1250 + GST

Featuring: St Joseph's Primary School Elsternwick


With School Presence as your partner, you don't have to navigate the world of marketing on your own. As Melbourne’s premier education marketing agency, we partner with schools like yours to develop a game plan to increase your visibility and help you connect with prospective families.

Our one-day Marketing Masterclass is designed for principals who are navigating the often daunting process of marketing their school. Under our guidance, you'll discover how to position your school in the crowded education market, the secrets to creating engaging branding and messaging, and strategies that you can implement right now to boost your enrolments.

We'll deep dive into your existing school presence in the community and online and highlight opportunities for improvement. Pinpointing the most effective marketing channels to reach your intended audience, from printed material to leveraging social media, we’ll provide actionable steps that will improve your school's marketing efforts.

Don’t miss out on this exclusive opportunity to join an intimate group of only 10 schools to learn from marketing experts who have a passion for education. Enrol now and let School Presence guide you in unleashing your school's full marketing potential.


Session 1: Welcome to The Marketing Masterclass for Principals

We will begin with an overview of what participants can expect from the masterclass, as well as tips and ideas for how to get the most value from the day..

Session 2: Shaping Your School Vision & Goals

In this session, we will explore the importance of having a clear vision for your school, how marketing can be integrated and used to support your current business goals, and the pitfalls of “marketing for the sake of it”.

Session 3: All About Branding & Messaging

We will put a magnifying glass on your school’s distinctive qualities and highlight that ‘one thing’ that makes it unique. We’ll look at the reasons why families choose your school over others and how to use this information to craft your brand messaging.

Session 4: Connecting With Your Audience & The Power Of Data

Here, we will explore the importance of knowing the people you are marketing to. By understanding what your audience wants, their goals and pain points, you can sharpen your messaging to better connect with them. We will also delve into the power of data and how it can highlight opportunities to improve engagement and inform your marketing strategy.

Session 5: The Marketing Funnel & Channel Selection

In this session, we will explore the journey a parent takes when enrolling in a school and how we can effectively speak to families through various communication channels. By understanding this research process, we can identify the most effective channels to reach our audience and tailor our messaging accordingly.

Session 6: What Your Digital Footprint Says About You

This afternoon session will dive into your school's digital presence and explore how it may be perceived by prospective families. By examining online reviews, social media presence, and website content we can get a clearer picture about what your digital presence is saying about your school. We will also provide tips and strategies for managing your online reputation and increasing your digital visibility.

Session 7: The 6 Quick Wins For Marketing Your School

We will finish the masterclass by sharing 6 quick and effective marketing strategies that can help your school get noticed and stand out from the competition. These strategies are easy to implement and can provide immediate results for your marketing efforts.


bottom of page