Term 1 Marketing To-Do List
- School Presence
- Jan 15
- 2 min read
Are you ready for the enrolment season?
As the new school year kicks off, parents of four-year-olds are shifting their focus from settling their little ones into kinder life to making an important decision: selecting the ideal primary school.
Are you ready to guide them through the vital 'awareness' stage of their journey?
Here are some essential marketing tactics to ensure your school stands out:
Term 1 Marketing To-Do List
Fresh Photography:Create a bank of vibrant, professional images that showcase your school's facilities, culture, and students in action. These visuals can be used throughout the year across various platforms.
Kinder Flyers and Displays:Leave attractive flyers and promotional materials at local kinders to catch the attention of prospective families.
Shop Flyers:Distribute flyers at local shops and community spaces to reach parents during their day-to-day errands.
Real Estate Boards:Place eye-catching boards on both busy local streets and quieter areas near parks and walking paths. These are highly visible touchpoints for parents during their walks or outings.
School Tour Dates:Publish your tour dates online early, and ensure there's a seamless way for parents to book tours. A straightforward booking process is key to capturing interest.
Website Updates:Refresh your website with new photography and up-to-date content. Highlight your unique offerings and provide all the information parents need in one easy-to-navigate space.
Strengthen Your Online Presence:Parents are researching online more than ever. Ensure your online listings, such as Google My Business and local directories, are accurate and include:
Up-to-date opening hours
Clear contact information
Recent photography
Positive reviews that reflect your school’s strengths
Parents Are Actively Shopping for Schools.
They'll be talking to friends, researching online, and touring schools. Make sure your school is at the top of their list by engaging them with thoughtful, professional marketing.
Need Help with Marketing?
We’re here to help you craft impactful campaigns that attract the right families to your school. From physical and digital marketing to professional learning workshops, we provide the tools and guidance you need to develop an effective marketing plan. Let’s work together to make this enrolment season your most successful yet!
Call us today to discuss your project’s needs.
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