Increasing school enrolments isn't simply about advertising more. Sustainable enrolment growth comes from understanding why families choose your school, communicating what makes your school different and creating a clear journey from first discovery through to enrolment. For Australian schools, an effective enrolment strategy should bring together market positioning, parent research, school tours, your website, photography and video, social media, community reputation and con

What makes an early learning centre stand out to prospective families? Understanding the answer means looking closely at what the centre offers, what parents value and how families experience the journey from their first enquiry through to enrolment. School Presence has partnered with King David School Early Learning Centre to review its marketing, positioning and enrolment journey. The project brings together research, data and parent insights to identify opportunities and s

We had a fantastic day photographing at St Agnes' Primary School, Highett with Tom and the wonderful team. It had been about four years since our last visit, and we were genuinely amazed by the transformation. The school has evolved into a beautifully polished learning environment, with inviting spaces and grounds. What stood out even more were the incredible students and staff. Kind, welcoming and full of energy, they made the day an absolute pleasure. We can't wait to see t

What really influences a parent's decision when choosing a primary school? Is it academic results? Location? Facilities? The website? School size? The principal? Or simply what other parents say? Through our work developing marketing and enrolment strategies for schools, School Presence regularly surveys current and prospective families to understand how they researched schools, why they ultimately chose their school and what they value after enrolling. We reviewed 224 parent

School marketing is much more than advertising your school. Effective school marketing is about understanding your community, defining what makes your school different and communicating that difference consistently to current and prospective families. What is school marketing? School marketing is the strategic process of understanding, positioning and communicating a school's value to its community. It can include enrolment strategy, market research, brand positioning, websit

A child-safe photography example from Old Orchard Primary School Blackburn North. Students are not individually identifiable, however prospective families can still gain a strong understanding of the learning, opportunities, facilities and culture the school offers while schools maintain a strong focus on student privacy and safety. Schools are operating in an increasingly digital world, and with that comes growing consideration around online safety, privacy and how student i

What a wonderful day we had at St Finbar's Primary School Brighton. What a beautiful school filled with so many opportunities for students. We saw it all today - from performing arts and music to science and bike ed. There was SO much learning to capture ! A special mention to Principal Michelle Hill and Laura for keeping up with us throughout the shoot day and helping everything run so smoothly - it was very much appreciated. We’ll be back soon to photograph the stunning out

What a great way to start a Monday morning with a mini photoshoot at St Peter & Paul’s in Doncaster. We had a lovely morning with Nicole, Brendan and the team, capturing beautiful moments with the students. Even though it was a little chilly, it turned into a marvellous day. These photos will be used across the school’s website and will also support an upcoming layout refresh. Now it’s back in the office for a week of editing, before we hit the road again for a full schedule

It’s always a privilege, and a real compliment, when a school invites us back. We were so warmly welcomed by Claire, Luke and the team at St Joseph’s Elsternwick as we returned to capture the next chapter of their story. From beautifully renovated learning spaces to their new uniform, there was so much to showcase. We spent the day immersed in classrooms, capturing explicit instruction in action and the vibrant learning happening across the school. As always, it was an absolu

A Day at Sovereign Hill with St Roch’s Grade 4 Camp We had an absolute blast today travelling back to the Gold Rush at Sovereign Hill. We were lucky enough to be invited by St Roch’s to join their Grade 4 camp, where students stepped back in time to experience life on the goldfields. From exploring the historic streets to discovering what life was like during the Gold Rush, it was an incredible day of learning and adventure. St Roch’s is often described by their parent commun

Perfectly polished. That is the highest compliment in our vocabulary when it comes to a photoshoot. From the moment we pulled up at Holy Trinity Sunbury’s gates, it felt like we had stepped into another dimension. Beautiful architecture. Thoughtfully designed learning spaces. Absolutely stunning grounds. When a photographer describes something as polished, it means it has reached the next level. Every corner we turned offered another beautiful shot. Cleverly planned spaces, i

Principal Richard Jacques selling, closing and converting prospective families at Our Lady of the Assumption Primary School Cheltenham Parents are finally at your school. They’ve seen the boards.They’ve watched the reels.They’ve explored your website.They’ve responded to your marketing checklist from the past few months. Now what? March is not about showing your school.March is about converting families. Running a school tour is a sales pitch.A long one.And most principals we

St Francis Xavier Primary School – New website worked hard over the holidays, showcasing the school beautifully and capturing enrolment enquiries while the office was closed It’s Time to Get Vain This February February’s trade secret is simple, powerful and often overlooked. It’s called a Vanity Check . A vanity check is when you Google your own school name and suburb and see exactly what prospective parents see. No insider knowledge. No excuses. Just first impressions. Think

As you step away from the day to day, it is the perfect time to reflect on how prepared your school is for the enrolment season ahead. Through our work with schools across Victoria, we see the same pattern year after year. Schools can be reactive, proactive, or do nothing at all. The schools that are proactive and prepared consistently receive the highest number of tour enquiries and see stronger enrolment outcomes. Preparation makes a difference. As part of our monthly Trade

We had the pleasure of spending the day with Yvan, Ange and the kind and welcoming students of Stella Maris. It was a brilliant way to wrap up the week. We are building Stella Maris a beautiful new website that will showcase their story and all the wonderful things happening in their community. We cannot wait to dive into the photos and videos and bring the website to life. Take a look at some behind the scenes footage.

We’re designing a bespoke, classy new website for Our Holy Redeemer and today we captured stunning photography and video to bring Frank and Penny’s beautiful design vision to life. It was such a pleasure photographing OHR. The staff and students were an absolute joy to work with, and we were lucky to have Frank and Penny join us on the shoot. Thank you for your warmth, collaboration, and energy throughout the day. Here are a few sneak peeks from today’s shoot.

It was such a beautiful reunion today working with Stephen and Bianca! I began my teaching career at St Christopher’s Airport West alongside these absolute legends, so it was incredibly special to reconnect at St Anne’s Sunbury. We spent the day capturing photos of their brand new uniform, which will be proudly showcased on their updated, mobile-optimised website. St Anne’s continues to enjoy strong and healthy enrolments, but even so, it is always important to affirm paren

We were excited to return and work with the wonderful Principal Kathryn Murphy, whom we’ve had the pleasure of working with at her previous school. We captured fantastic learning moments and had such fun with the students, who absolutely loved having their photos taken. With beautiful spaces, stunning grounds and plenty of smiling faces - how lucky are we? This photoshoot is part of the school’s upcoming website refresh, and we can’t wait to showcase their vibrant community o

The sun was shining over Reservoir today at Holy Name Primary School Reservoir. We were warmly welcomed by staff and students and had a ripper of a day capturing life at the school. Across the day, we took more than 2,200 photos of student learning, classroom spaces and joyful moments. Back in the studio, we’ll carefully cull these down to a vibrant gallery of 400–600 images to bring their new website to life. A huge thank you to Caroline, Derryn and the wonderful staff and s

What a fantastic way to start the week. We had the absolute pleasure of capturing life at St Francis Xavier in the heart of Frankston....