Understanding kindergarten options is an important step for families preparing for their child’s early learning journey. When changes introduce new opportunities, clear and accessible information can help parents understand what is available and how to take the next step. We worked with Marta and the team at Kids First Australia to create a coordinated campaign communicating changes to free kindergarten for three and four-year-olds in the Mitchell Shire community. Making the

A school website should help prospective families understand its people, its community and the opportunities their child will experience as they grow. That was the focus of our partnership with St Roch’s Primary School in Glen Iris, which began in March 2025 with Principal Angie Mastoras and Deputy Principal Nadine Bolton. Over more than 18 months, we worked closely with the school to create a new website, promotional video and coordinated marketing materials that reflect the

A good school website should quickly help a prospective family understand who you are, what makes your school different and what they should do next. It should be easy to navigate, accurately represent the school, work beautifully on mobile and make important actions such as booking a tour or finding enrolment information simple. What should a good school website include? A clear homepage message Easy navigation Strong enrolment information Prominent calls to action Authentic

Increasing school enrolments isn't simply about advertising more. Sustainable enrolment growth comes from understanding why families choose your school, communicating what makes your school different and creating a clear journey from first discovery through to enrolment. For Australian schools, an effective enrolment strategy should bring together market positioning, parent research, school tours, your website, photography and video, social media, community reputation and con

What does a typical school day look like for a Prep student? For families preparing to start primary school, seeing the everyday routines, learning and friendships can help make that next step feel more familiar. School Presence spent a day with the wonderful Preps at St Joseph’s Primary School Springvale, capturing a special video to help future families picture life in Prep. A Prep story told by the students themselves The video is a Prep parent social story, designed to gu

What makes an early learning centre stand out to prospective families? Understanding the answer means looking closely at what the centre offers, what parents value and how families experience the journey from their first enquiry through to enrolment. School Presence has partnered with King David School Early Learning Centre to review its marketing, positioning and enrolment journey. The project brings together research, data and parent insights to identify opportunities and s

We had a fantastic day photographing at St Agnes' Primary School, Highett with Tom and the wonderful team. It had been about four years since our last visit, and we were genuinely amazed by the transformation. The school has evolved into a beautifully polished learning environment, with inviting spaces and grounds. What stood out even more were the incredible students and staff. Kind, welcoming and full of energy, they made the day an absolute pleasure. We can't wait to see t

What really influences a parent's decision when choosing a primary school? Is it academic results? Location? Facilities? The website? School size? The principal? Or simply what other parents say? Through our work developing marketing and enrolment strategies for schools, School Presence regularly surveys current and prospective families to understand how they researched schools, why they ultimately chose their school and what they value after enrolling. We reviewed 224 parent

School marketing is much more than advertising your school. Effective school marketing is about understanding your community, defining what makes your school different and communicating that difference consistently to current and prospective families. What is school marketing? School marketing is the strategic process of understanding, positioning and communicating a school's value to its community. It can include enrolment strategy, market research, brand positioning, websit

A child-safe photography example from Old Orchard Primary School Blackburn North. Students are not individually identifiable, however prospective families can still gain a strong understanding of the learning, opportunities, facilities and culture the school offers while schools maintain a strong focus on student privacy and safety. Schools are operating in an increasingly digital world, and with that comes growing consideration around online safety, privacy and how student i

What a wonderful day we had at St Finbar's Primary School Brighton. What a beautiful school filled with so many opportunities for students. We saw it all today - from performing arts and music to science and bike ed. There was SO much learning to capture ! A special mention to Principal Michelle Hill and Laura for keeping up with us throughout the shoot day and helping everything run so smoothly - it was very much appreciated. We’ll be back soon to photograph the stunning out

A midweek shoot is the perfect way to break up the week. Today we were at the spectacular Old Orchard Primary School. From the moment we walked in, it was clear to see this school is polished, thoughtful and beautifully presented. Every space has been carefully considered. We spent the day capturing a range of photography styles, including fun front-on portraits, side profiles and detailed hand shots of students. More schools are now requesting side-profile and hands-only ima

What a great way to start a Monday morning with a mini photoshoot at St Peter & Paul’s in Doncaster. We had a lovely morning with Nicole, Brendan and the team, capturing beautiful moments with the students. Even though it was a little chilly, it turned into a marvellous day. These photos will be used across the school’s website and will also support an upcoming layout refresh. Now it’s back in the office for a week of editing, before we hit the road again for a full schedule

What a beautiful day for a mini photoshoot at Our Lady of the Pines Primary School in Donvale. We were on site capturing updated photography for the school’s website and prospectus, ensuring their visual story continues to reflect the warmth and vibrancy of the community. It was a pleasure working alongside Jess, Brendan and the team at OLOP. A standout moment from the day was stepping into a brilliant Mandarin lesson, where students were immersed in learning Chinese calligra

As we drove through Mother Teresa’s gates in Mt Ridley, Mark and I did a double take at the absolutely beautiful, lush and immaculate grounds. The best way to describe them is a cross between a golf course and Pt Leo Estate Sculpture Park. Truly stunning, with the heritage Olrig homestead and the iconic Moreton Bay tree standing proudly at the heart of it all. We knew it was going to be a special day from the moment we arrived. It was so nice reconnecting with Principal Jess

What a glorious start to Term 2 with a website photoshoot at St Richard's Kilsyth. We were treated to spectacular weather, and the school grounds absolutely shone. It’s hard not to mention the gardens - truly some of the most beautiful we’ve seen. Salvia, vibrant flowers, and mature trees created a setting that elevated an already impressive school. A big thank you to Larissa and Gerard for being part of the day and contributing to the website creation process. We had a fanta

Today we filmed a parent and student testimonial video for Our Holy Redeemer Surrey Hills. When creating a promotional video like this is never just about pressing record. It’s about helping parents and students feel comfortable, confident and at ease in front of the camera, because for many people, being filmed can feel quite overwhelming. The real magic happens when the conversation feels natural. We work hard to build trust and connection so families chat with us openly, r

It’s always a privilege, and a real compliment, when a school invites us back. We were so warmly welcomed by Claire, Luke and the team at St Joseph’s Elsternwick as we returned to capture the next chapter of their story. From beautifully renovated learning spaces to their new uniform, there was so much to showcase. We spent the day immersed in classrooms, capturing explicit instruction in action and the vibrant learning happening across the school. As always, it was an absolu

A Day at Sovereign Hill with St Roch’s Grade 4 Camp We had an absolute blast today travelling back to the Gold Rush at Sovereign Hill. We were lucky enough to be invited by St Roch’s to join their Grade 4 camp, where students stepped back in time to experience life on the goldfields. From exploring the historic streets to discovering what life was like during the Gold Rush, it was an incredible day of learning and adventure. St Roch’s is often described by their parent commun