Increasing school enrolments isn't simply about advertising more. Sustainable enrolment growth comes from understanding why families choose your school, communicating what makes your school different and creating a clear journey from first discovery through to enrolment. For Australian schools, an effective enrolment strategy should bring together market positioning, parent research, school tours, your website, photography and video, social media, community reputation and con

What does a typical school day look like for a Prep student? For families preparing to start primary school, seeing the everyday routines, learning and friendships can help make that next step feel more familiar. School Presence spent a day with the wonderful Preps at St Joseph’s Primary School Springvale, capturing a special video to help future families picture life in Prep. A Prep story told by the students themselves The video is a Prep parent social story, designed to gu

What makes an early learning centre stand out to prospective families? Understanding the answer means looking closely at what the centre offers, what parents value and how families experience the journey from their first enquiry through to enrolment. School Presence has partnered with King David School Early Learning Centre to review its marketing, positioning and enrolment journey. The project brings together research, data and parent insights to identify opportunities and s

What really influences a parent's decision when choosing a primary school? Is it academic results? Location? Facilities? The website? School size? The principal? Or simply what other parents say? Through our work developing marketing and enrolment strategies for schools, School Presence regularly surveys current and prospective families to understand how they researched schools, why they ultimately chose their school and what they value after enrolling. We reviewed 224 parent

School marketing is much more than advertising your school. Effective school marketing is about understanding your community, defining what makes your school different and communicating that difference consistently to current and prospective families. What is school marketing? School marketing is the strategic process of understanding, positioning and communicating a school's value to its community. It can include enrolment strategy, market research, brand positioning, websit

We hit the ground running at OLA Cheltenham today with a two hour photoshoot alongside the incredible Principal Richard Jacques. We were onsite capturing marketing assets for the 2026 Prep students who proudly wore their school uniform for the first time. Across the session we photographed the group, the group with their new Prep teachers, the children with their parents and a special set with Richard. The photos look amazing and will set the tone for a strong enrolment seaso

We had the pleasure of spending the day with Yvan, Ange and the kind and welcoming students of Stella Maris. It was a brilliant way to wrap up the week. We are building Stella Maris a beautiful new website that will showcase their story and all the wonderful things happening in their community. We cannot wait to dive into the photos and videos and bring the website to life. Take a look at some behind the scenes footage.

It was such a beautiful reunion today working with Stephen and Bianca! I began my teaching career at St Christopher’s Airport West alongside these absolute legends, so it was incredibly special to reconnect at St Anne’s Sunbury. We spent the day capturing photos of their brand new uniform, which will be proudly showcased on their updated, mobile-optimised website. St Anne’s continues to enjoy strong and healthy enrolments, but even so, it is always important to affirm paren

It may have been a chilly day in Melbourne, but the warmth from the kind and welcoming students at St Joseph’s Boronia more than made up...

We were absolutely blown away by St Brigid’s Healesville! Principal Tess invited us in for a day of professional photography and from the...

What an incredible day we had with the staff and students at St Mary’s St Kilda East. From the moment we arrived, the energy was high and...

Are you ready for the enrolment season? As the new school year kicks off, parents of four-year-olds are shifting their focus from...

We spent the entire day laughing and smiling with the beautiful staff and students at St Clare's Truganina. We captured different...

What an absolutely massive and fantastic day we had at St Mary's Echuca last week . We spent the morning recording the beautiful...

It was a beautiful day for a photoshoot yesterday at St Anne's Park Orchards. With the sun shining brightly and a light breeze in the...

What a fantastic day we had at St Peter Apostle Primary School in Hoppers Crossing! We were lucky enough to have Principal Karen Wilson...

School Marketing Win: Know your audience & tell your story! Data + website

St Peter's Primary boosts its online presence with our digital marketing, including a new website, social media, and SEO, enhancing parent

We had a blast at St Clement of Rome Primary School in Bulleen. The staff and students gave us a super warm welcome and totally rocked...

Now's the ideal time to elevate your school's marketing game with vibrant, high-quality photography! With the beautiful summer lighting,...